International Journal of Academic Research in Business and Social Sciences

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The Influence of Parental Involvement, Peer Support, Empathy, and Moral Identity on Prosocial Behavior among Malaysian Youth

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This study explores the relationship between parental involvement, peer support, empathy, moral identity, and prosocial behavior among Malaysian youth. The research examines how these key dimensions—parental involvement, peer support, empathy, and moral identity—affect prosocial behavior levels. A sample of 411 Malaysian youths was analyzed using quantitative methods, including correlation and regression analyses. The results reveal that moral identity is the strongest predictor of prosocial behavior, followed by empathy, peer support, and parental involvement. Higher levels of moral identity and empathy were significantly associated with increased prosocial behavior. These findings emphasize the importance of nurturing moral values and empathy in youth to promote prosocial behavior. The study provides valuable insights into the complex interactions between family, peer, and moral influences on youth behavior and offers practical recommendations for enhancing prosocial behavior in Malaysian youth.
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