The implementations of halal concept into supply chain management have received great attention due to the increasing demand for halal products. It is necessary for manufacturers to establish firm’s strategic orientation includes supply chain orientation and market orientation to sustain firm competitiveness in emerging halal market. Therefore, this study aims to conduct a systematic literature review to identify the state of the art of the halal studies in supply chain area. The review protocol was involving 249 research articles. Based on a review of previous studies, this paper improves the existing framework of the halal supply chain by incorporating strategic orientation and halal’s firm performance. Therefore, this paper contributes the strategic approach to preserving the integrity of halal while sustain the firm performance.
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In-Text Citation: (Muhamed et al., 2022)
To Cite this Article: Muhamed, A. A., Halif, M. M., Bakar, M. Z. A., Hassan, M. F., & Rahim, N. N. A. (2022). Non-Conventional Strategic Supply Chain Management towards Halal Perspective. International Journal of Academic Research in Business and Social Sciences, 12(1), 1383 – 1406.
Copyright: © 2022 The Author(s)
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