This concept paper discusses youth with integrity as an important asset in ensuring the viability and management of a business as the main discussion. Writers used documents analysis in the qualitative approach, with the assumption youth with integrity can be a commodity and a driving force for the survival of business management. Apart from that, this paper also discusses the importance of cultivating an attitude of integrity among youth entrepreneurs to ensure the continuity of the business. Based on the previous research, results show the approach of strengthening integrity will help the formation of youth who are competitive and strong from various aspects of their lives. The products, services, traders’ integrity, and challenges in creating youth with integrity are among the raised issues in this article. At the end of the discussion, the role of young entrepreneurs as agents of change to the entrepreneurial landscape in Malaysia was also discussed. In a conclusion, these young entrepreneurs with quality and integrity will be able to form a group of future entrepreneurs who are highly capable and able to compete on the world stage with excellence.
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In-Text Citation: (Kasim et al., 2022)
To Cite this Article: Kasim, A. C., Amin, A. S., & Kasim, S. C. (2022). This Decade, Your Decade: Strengthening Young Entrepreneurs Integrity: Integrity as a Commodity, Business Sustainability Activator. International Journal of Academic Research in Business and Social Sciences, 12(1), 757–765.
Copyright: © 2022 The Author(s)
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