With inheritance and innovation as the central theme, under the semantics of semiotics, taking Beijing Tongrentang spleen and stomach pills as an example, this paper explores the effective ways of the innovative design of traditional graphic elements and forms a creative construction of packaging design patterns based on deep thinking of traditional Chinese medicine culture. Based on the semantic characteristics of modern semiotics, from the two aspects of "application and analysis of common packaging patterns under the semantics of semiotics" and "summary of innovative ideas of pattern symbols," combined with existing research results and design cases, explore and analyze the innovative ways of integration of traditional Chinese medicine culture and modern design. The results show that traditional Chinese medicine culture is an essential part of China's excellent traditional culture, and the dissemination of traditional Chinese medicine culture is urgent and imperative. Under the thinking of innovative tracing, exploring various ways of designing Chinese herbal medicine packaging patterns can not only allow traditional Chinese medicine culture to subtly enter people's daily lives with the help of packaging as a carrier but also help the traditional Chinese medicine culture with a long history and rich connotations to return to people's sight with a new image and radiate new charm.
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