At present, the use of virtual technology in museum display design is becoming more and more common, and the related research literature is increasing, its existing mode and trend analysis are still lacking, and the literature review applying the theme analysis method has not been found in previous studies. Therefore, it is necessary to review the existing literature based on the research on the impact of museum virtual display design on user experience and depict the existing research patterns and trends. In this paper, the literature thematic analysis method was used to identify a list of relevant keywords (virtual technology, museum display design, and user experience), and a keyword search was conducted in the WOS database to quantitatively and qualitatively analyze 47 papers. Four final themes were identified in the qualitative analysis section: user experience, virtual technology, interaction design, and content quality. The findings provide new perspectives and frameworks for research trends on factors affecting user experience in virtual display design for museums and provide a theoretical basis for future design practices and researchers focusing on this theme.
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