In line with the 4.0 industry revolution, the development of information and communication technology in Malaysia is developing successfully. Various types of internet browsers provide various services and offers in terms of attractive products and services in order to get a high number of users for their browsers. With the function of the internet known as an unlimited platform, SalamWeb.com is aware of the effects that can be harmful to users and therefore offers a shariah-compliant internet browser system. This paper reports a study which identifies the user experience and user retention of SalamWeb.com. An online survey using 4-point Likert scale has been used to collect the data among 310 active users of SalamWeb.com using purposive sampling technique. The findings of the survey help to provide an insight to identify user experience and retention of SalamWeb.com in terms of its attractiveness, perspicuity, efficiency, customer satisfaction, trust and ease of use.
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In-Text Citation: (Ramli et al., 2022)
To Cite this Article: Ramli, N., Alhadi, M. S. M., Hamdan, E., & Manshor, M. (2022). A Study of User Experience and User Retention of SalamWeb.com. International Journal of Academic Research in Business and Social Sciences, 12(4), 617–629.
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