Organizational Image Perceptions of University Teaching Staff Members (A Case Study)

The purpose of this study is to determine if the organizational image of Uludag University changes according to the gender, title, service length and age of the teaching staff based on the opinions of the staff working at Education Faculty. In this case study both quantitative and qualitative data were obtained. The population of the study was 168 teaching staff working in the spring semester of the 2012-2013 academic year. The quantitavie instrument was composed of two sections, included the Personal Information Form that was prepared to collect personal data and second section included 68 items aiming to determine the university's organizational image perception. t-test and ANOVA test were used for the data analysis. The qualitative data was obtained through a form composed of 5 open-ended questions and analysed by descriptive analysis. According to the teaching staff members the organizational image level of the university was “middle”. While recognition, one of the sub-dimensions of the organizational image belonging to the university, was perceived by the teaching staff members at the highest level,this was followed by the images of social responsibility, organizational culture, provided services, view and physical infrastructure respectively.