Purpose: This research will explore design leadership and sustainability leadership towards sustainability best practice, especially the role of leaders in managing a firm whose core activities are based on design and whose resources are based on people creativity. Design/methodology/approach: This research will use a qualitative method with a combination of narrative and content analysis of the results of in-dept interviews with principal architects, social media content, and the autobiography of Han Awal and Partners (HAP). Triangulation will be carried out using the results of in-depth interviews with HAP staff, HAP observer architects, media coverage and Indonesian architectural history books about HAP, United Nation 17 Sustainable Development Goals (SDG). Findings: The implementation of design leadership and sustainability leadership at HAP is comprehensive and consistent on both the design project side and the firm management side. Design leadership and sustainability leadership at HAP have a positive relationship that mutually elaborates both on performance on design projects and on firm management that contributes to the SDGs. Research limitations/implications: In future research, it can be explored for multiple cases of several design firms both inside and outside Indonesia, using a more comprehensive comparative study of results. Practical implications: The managerial implications of this research will provide inspiration for how Indonesian Design Leaders contribute to sustainability impact in the context of industrial conditions in Indonesia. Originality/value: The managerial implications of this research will provide inspiration for how Indonesian Design Leaders contribute to sustainability impact in the context of industrial conditions in Indonesia. In future research, it can be explored for multiple cases of several design firms both inside and outside Indonesia, using a more comprehensive comparative study of results.
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