Malaysia, as one of the countries committed to achieving the 17 Sustainable Development Goals (SDGs) set forth by the United Nations, has set a goal of achieving all of them by 2030. (UN). When the Separation at Source Initiative (SSI) under the Solid Waste and Public Cleansing Management Act 2007 (Act 672) was launched and became effective in September 2015, Malaysian households were required to take part by practising waste separation at home, which fell under the category of responsible consumption and production goals. Many Malaysian homes, on the other hand, are adamant about not taking part. Considering that the local government has adopted an extrinsic motivation approach through SSI, this study will investigate the impact of intrinsic motivation among the households. The objective of this study is to highlight the role of intrinsic motivation in influencing household waste separation behaviour by using the Theory of Planned Behaviour as a framework. A questionnaire study was done among residents of residential units in the Malaysian state of Selangor, and a total of 361 valid questionnaires were returned. The Smart PLS software is used to do the analysis of the data. The findings demonstrate that all of the variables from the model, which include attitudes toward waste behaviour, subjective norms, and perceived behaviour control, are statistically significant in predicting waste behaviour. Based on the outcomes of this study, recommendations are made in this paper to encourage waste separation behaviour among households. Additionally, the current study makes a substantial contribution to the body of knowledge regarding the behaviour of households when it comes to waste separation. From a practical standpoint, it is critical for the local government in Malaysia and around the world to encourage greater household participation in waste separation in order to safeguard the environment and reduce pollution.
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In-Text Citation: (Ngah et al., 2022)
To Cite this Article: Ngah, N. S., Hussain, A. M., & Safian, N. (2022). Modelling the Adoption of Waste Separation among Households in Malaysia. International Journal of Academic Research in Business and Social Sciences, 12(5), 265– 276.
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