In the era of internet and communication technologies, tourism marketers have communicated with potential leads, know their target customers better, and generate revenue thanks to social media platforms. However, the previous research on a particular social media utilisation in tourism continues to be fragmented and focuses on isolated topics. It inspires the author to provide comprehensive and updated reviews on this subject. This paper reviews five major types of social media utilisation in recent tourism campaigns, including electronic word of mouth, social networking sites, image and video sharing networks, microblogging and review sites. The findings provide readers with a thorough understanding of the characteristics and functions of the social media mentioned above and how they are used in various aspects of the tourism industry. Furthermore, the findings recognise some significant research gaps that previous studies have highlighted.
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In-Text Citation: (Ding, 2022)
To Cite this Article: Ding, J. (2022). Social Media Utilisation in Tourism Industry: An Updated Review. International Journal of Academic Research in Business and Social Sciences, 12(5), 81–92.
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