The aim of this research is mainly to explore the experiences of those who become the victim of body shaming among students in tertiary level such as in university. This research is using the qualitative method towards five university students who were having the body shaming experience in their life. All the research data were taken based on half structured interview. For data collection, researchers rely on semi-structured interview techniques to achieve data saturation. From that, the study findings were analysed manually using a thematic method that began with open coding, progressed through category coding, and culminated in developing themes. Based on this research, all the body shaming victims concluded that this kind of attitude is like an insult to their bodies. As one way to help them overcoming this, they need moral supports from their parents, friends and professionals. The power action strategy that has been used in handling body shaming including the cognitive and behavioural strategies. Body shaming also gives a good and bad impact towards the victims. All the information from this research will help those counsellors and professionals to come up with a cure plan to help the body shaming victims. Since this research is a preliminary research, the next researcher is encouraged to do some research in getting a deeper knowledge especially in the aspect of cultural, helping hands and new methodology of various researches. To sum up, body shaming is depending on the way the victims accept this kind of humiliation in their life.
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In-Text Citation: (Sadli et al., 2022)
To Cite this Article: Sadli, M. A. F., Johari, K. S. K., Karim, D. N. F.M., Mustapha, A., & Halililah, M. H. (2022). An Experience of Body Shaming. International Journal of Academic Research in Business and Social Sciences. 12(6), 1939 – 1949.
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