This action research investigates the pivotal role of organisational integrity culture in Malaysia's private healthcare sector, exploring its influence on employee integrity performance and the resulting competitive advantages from effective integrity practices. By integrating resource-based theory and ethical frameworks with organisational integrity culture theory, the study examines how organisational integrity culture acts as a strategic resource for attaining competitive edges through integrity practices and enhancing employee integrity performance. The research aims to scrutinise model fit and explore the interrelationships among critical constructs through quantitative analysis. It addresses research gaps by framing organisational ethical culture as a determinant of employee ethical performance. The Malaysian Institute Integrity Index links organisational culture and employee ethical performance. The study employs SmartPLS Version 4 for methodological rigour and reliability in data collection and analysis, aiming to enhance the application of effective integrity practices in private healthcare settings. Moreover, it explores the role of organisational resources in sustaining competitive advantages, contributing insights into the relationship between firm resources and sustained competitive advantage within the private healthcare domain.
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