The concept of digital transformation has become crucial in both the private and public sectors, particularly after the pandemic highlighted the necessity for an online presence and the challenges of data dispersion across multiple platforms. This fragmentation hindered data access, innovation, and industry leadership. FELDA’s Asset Management Department struggled due to the absence of a centralized information platform for commercial properties. To overcome this and boost productivity and work efficacy, this action research adopted a pragmatic approach, employing mixed methods through the implementation of a centralized digital platform for internal information access. The research combined quantitative and qualitative methods, using questionnaires for 24 officers, and conducting interviews with the Asset Management Department head and three (3) officers. It aimed to evaluate the impacts on technology acceptance, productivity, and work efficacy. The action research also integrated the Diffusion of Innovation Theory and the Unified Theory of Acceptance and Use of Technology (UTAUT), focusing on attitudes towards technology adoption. The outcomes suggested that a centralized platform improved productivity, work efficacy, and decision-making, offering a competitive advantage. This action research contributed to theory and practice by showing how data centralization addressed dispersion issues, enhancing access, collaboration, and informed decision-making.
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