Work value and generational differences have been topics of interest for over a decade, though research remains limited. This study aimed to investigate the relationship between work value and work-related factors (job security, reward, recognition, and work-life balance) and to examine significant differences in work value between Generation X and Generation Y. A survey was conducted among employees from three major organizations in the northern region, with 398 valid responses obtained from 500 distributed questionnaires. Data analysis employed Multiple Regression Analysis and t-tests. Results revealed significant correlations between work-related factors and work value, as well as notable differences between Generation X and Generation Y regarding work value. Further analysis indicated that work-life balance, reward, and recognition were significant predictors of work value for both generations, while job security was not significant for either group. This research contributes to the understanding of work value across generations and its relationship with key workplace factors. Future studies could benefit from a larger sample size and a mixed methods approach to data collection, potentially offering more comprehensive insights into this evolving area of organizational behavior.
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