This study analyses the challenges faced by preschool owners in providing quality services and evaluate the research focuses overall quality of services provided by preschool owners, in Malaysia. Parent's naturally like their children to receive a high-quality education in a safe and nurturing environment, but this is not always the case as many parents are faced with problems such as a lack of accurate information. In the methodology part, this study was conducted by quantitative approach. Meanwhile, the instrument of this study is a questionnaire, and the items were adapted from previously validated studies. Data collected through an online survey, and the sample size for this study comprised 300 parents and 114 preschool owners who were chosen via simple random sampling. The random sampling method was used since it produced an unbiased representation of the population and conduct statical analysis. Based on statistical analysis SPSS version 26, the results data was valid and reliable. These research consequences offer some extremely persuasive results that would aid Malaysian preschool facilities in understanding the determinants that motivate parents to send their children to a particular preschool. Additionally, these findings potentially enhance preschool operators develop better services that would meet parents' demands and requirements.
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