This study is a cross-sectional study which was conducted to examine the effects of unhealthy food accessibility, healthy lifestyle and influencer marketing towards undergraduates’ unhealthy diet in universities in Kelantan. By using quota sampling, a total of 372 students from three universities were approached, and each of the university was represented by different number of students, which was based on its percentage of representativeness in the population. Data was collected by using a set of self-administered questionnaire which was distributed online via google form. Regression analyses were conducted based on the genders and sources of study fund cross tabulation. The results from regression analyses have demonstrated that unhealthy food accessibility to have no effect on the unhealthy diet for male students, while healthy lifestyle variable will not influence the unhealthy diet for female students. In terms of the sources of study fund, only influencer marketing variable can significantly affect the unhealthy diet of students who were supported by family, while influencer marketing and unhealthy food accessibility variables were found to be the predictors of unhealthy for students who received loan or sponsorship. On the other hand, none of the independent variable can influence the unhealthy diet for self-funded students. Therefore, several suggestions have been recommended for the respective undergraduates as well as for future researchers.
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In-Text Citation: (Sumardi et al., 2022)
To Cite this Article: Sumardi, N. A., Kassim, K. A., Hussin, N. A. M. M., Hassan, N., & Halif, M. M. (2022). The Effects of Unhealthy Food Accessibility, Healthy Lifestyle and Influencer Marketing on Undergraduates’ Unhealthy Diet: A Demographic Comparison. International Journal of Academic Research in Business and Social Sciences. 12(7), 1600– 1608.
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