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Exploring the Mediating Role of Strategic Synergy between Supply Chain Agility and Smart Logistics at Jordanian Pharmaceutical Manufacturing Companies

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Purpose – The dynamically changing logistics environment requires new methods, products, and services to meet the demands of the changing market. The shift from traditional supply chain to open networks and the complexity of networks require agility, adaptability, and proactivity. The current study aims to investigate the impact of supply chain agility (SCA) and strategic synergy (SS) on smart logistics (SL). Design/methodology/approach – The quantitative approach (descriptive and analytical) method was employed. Data were collected from managers at the top and middle managerial level working at Jordanian Pharmaceutical Manufacturing Companies. PLS-SEM was utilized to test the measurement and structural model. Findings – According to the study's findings, supply chain agility impacts smart logistics at Jordanian Pharmaceutical Manufacturing Companies. Moreover, strategic synergy plays a partial mediation role between supply chain agility and smart logistics. Originality/value – This study delivers to the body of literature and knowledge previously in existence about the impact of supply chain agility and strategic synergy on smart logistics at Jordanian Pharmaceutical Manufacturing Companies.
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