This proposed research addresses the critical issue of financial vulnerability among entertainers in Malaysia. The entertainment industry in Malaysia, while celebrated for its cultural contributions, faces an evident gap in understanding and addressing the financial challenges experienced by entertainers once their careers conclude. The problem statement elucidates the disconnect between the financial success achieved during their active years and the subsequent financial hardships post-career, attributing this gap to insufficient financial literacy and preparedness among entertainers. The primary objectives of this research are twofold: firstly, to conduct a comprehensive assessment of the financial literacy levels among Malaysian entertainers; and secondly, to identify the key financial challenges and vulnerabilities they encounter. This research employs a mixed-method approach, combining quantitative surveys and qualitative interviews, to obtain a comprehensive understanding of the financial behaviours, knowledge, and challenges faced by entertainers. Anticipated outcomes of this research include the identification of specific financial literacy gaps within the Malaysian entertainment industry, insights into the root causes of financial challenges, and the formulation of recommendations to enhance financial education tailored to the unique needs of entertainers. These findings aim to catalyse industry-wide changes by providing actionable insights and strategies to support entertainers in making informed financial decisions, mitigating financial vulnerabilities, and promoting long-term financial stability post-career. The significance of this research lies in its potential to instigate positive transformations within the Malaysian entertainment landscape. By addressing financial literacy gaps and offering tailored solutions, this study seeks to safeguard the financial well-being of entertainers, ensuring they possess the necessary skills and knowledge to navigate their financial futures effectively. Moreover, the research outcomes are poised to influence policy frameworks and industry practices, driving a paradigm shift towards a more financially secure and empowered entertainment sector in Malaysia.
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