This study examines the constraints of existing cashless payment methods and proposes effective remedies for Koperasi Kolej Profesional Mara Bandar Penawar (KKPMBPKT). By employing qualitative research methodologies such as interviews, this study examines user behavior, identifies significant concerns, and assesses the efficacy of cashless transactions. The study also used the Technology Acceptance Model (TAM) to evaluate customers' attitudes regarding the utility and user-friendliness of cashless systems. Additionally, it conducts a SWOT analysis to pinpoint the advantages, disadvantages, potential benefits, and potential dangers linked to the implementation of these systems in the cooperative.The findings suggest that despite constraints related to technology adoption and operational efficiency, the switch to cashless payments can enhance transaction speed, enhance record accuracy, and perhaps boost customer satisfaction by providing convenience and security. Implementing strategic measures such as optimizing user interfaces and streamlining transactions can enhance the effectiveness of cashless payment systems. This study offers significant findings on the adoption of cashless payment systems in a cooperative environment, providing a comprehensive examination of the operational, technological, and user behavior factors that impact this shift.
Davis, D., Bagozzi, P., & Warshaw, R. (1989). User Acceptance of Computer Technology: A Comparison of Two Theoretical Models. Management Science, 35(8), 982-1003.
Galang, J., & Ramdhan, H. (2023). Analysis of the Acceptance Level of E-Wallet as a Non-Cash Payment Method among Indonesian Students. IAIC Transactions on Sustainable Digital Innovation (ITSDI).
Klapper, L. F., & Singer, D. (2017). The Opportunities and Challenges of Digitizing Government-to- Person Payments. World Bank Research Observer, 32(1), 211-226.
Marikyan, D. & Papagiannidis, S. (2023). Technology Acceptance Model: A review. In S. Papagiannidis (Ed), TheoryHub Book. ISBN: 9781739604400.
Martia, D., Hasanah, A., Sarah, I., Fajria, R. N., & Pinandhito, K. (2020). Exploring How University Students Utilize the Help of Digital Payment: a Qualitative Study.
Por, N., Say, C., & Mov, S. (2023). Adoption of Electronic Cash Payment among Students: A Case Study of Siem Reap Build Bright University. Journal of Mathematics Instruction, Social Research and Opinion.
Majid, A. R. A., Rahim, A. A., & Ahmad, F. S. (2024). The Implementation of Cashless Payment Transactions for Consumers at Koperasi Kolej Profesional Mara Bandar Penawar. International Journal of Academic Research in Business and Social Sciences, 14(10), 2313–2317.
Copyright: © 2024 The Author(s)
Published by Knowledge Words Publications (www.kwpublications.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode
