Inadequate care in the transportation of perishable foods from supermarkets to homes poses a significant risk of exposure to foodborne diseases. To date, a large portion of the population, especially in Malaysia, remains unaware of this issue. This paper presents a prototype aimed at improving the storage and transport of chilled and frozen perishable items. It is designed and developed using a design thinking approach, with an emphasis on the user experience of shopping for perishable items. The prototype is designed to address consumer concerns related to temperature integrity during the journey from supermarkets to homes. The goal of the design thinking project was to find a solution for the issue of foods that would deteriorate more quickly and grow microorganisms that could cause foodborne illnesses if proper temperature control was not achieved through the use of specialized containers. This was caused by direct sunlight exposure, which raised the temperature in the car trunk when transporting chilled and frozen foods. Testing of the prototype by intended users yielded promising results in reducing spoilage, improving efficiency, and ensuring food quality during transportation. Additionally, the prototype has the potential to enhance the user experience of shopping for perishable items.
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