In Malaysia, young adults are more active on various social platforms, with TikTok being the most popular application software. In 2019, Malaysia has 4 million TikTok users, with 41 percent of creators and audiences being mostly young adults. Young adults are attempting to keep up with the trend, which is more focused on TikTok's short video content. This research is significant to the community since it investigates the vital impact Tik Tok plays as the most popular channel among them. This research may lead to a more in-depth analysis of TikTok as an educational platform in Malaysia by promoting the development of new paradigms. Quantitative method is implemented in this study. 100 young adults aged 15-26 are participated in answering the questionnaire to examine the impact of TikTok toward the daily life of young adults in Kuala Lumpur. According to the findings, Tik Tok plays a big role in affecting young adults’ viewpoints, preferences, knowledge and buying behavior. TikTok can boost users' self-confidence, creativity, and social skills. TikTok also serves to motivate the users.
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In-Text Citation: (Hao et al., 2022)
To Cite this Article: Hao, T. J., Xuan, S. T. Y., & Chien, K. Y. (2022). The Impact of TikTok Toward the Daily Life of Young Adults in Kuala Lumpur, Malaysia. International Journal of Academic Research in Business and Social Sciences. 12(7), 1067– 1073.
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