Women have been subjected to significant gender stereotyping in Tamil music. The media manager in the music industry frequently portrays women in a negative way and as having more negative qualities than men. These constant negative portrayals show viewers how to act toward women in specific ways, affecting communication and perception. The focus of this paper is on how sexism is being portrayed through lyrics in selected Tamil songs. Content analysis was performed on ten selected Tamil songs. The findings revealed that there is a clear difference in the portrayal of women in the selected Tamil songs.
Balraj, B. (2015). Understanding objectification theory. International Journal on Studies in English Language and Literature (IJSELL), 3(11), 70-74.
Coyne, S. M., Padilla-Walker, L. M., Fraser, A. M., Fellows, K., & Day, R. D. (2014). “media time = Family time.” Journal of Adolescent Research, 29(5), 663–688.
Koenig, A. M., & Eagly, A. H. (2014). Evidence for the social role theory of stereotype content: Observations of groups’ roles shape stereotypes. Journal of Personality and Social Psychology, 107(3), 371–392.
Lippa, R. A., Preston, K., & Penner, J. (2014). Women's representation in 60 occupations from 1972 to 2010: More women in high-status jobs, few women in things-oriented jobs. PLoS ONE, 9(5).
Pugsley, P. C. (2020). Progressive moralities: Introducing new discourses of gender and sexuality in 1990s Tamil film songs. New Review of Film and Television Studies, 18(2), 151–170.
Rajesh, (n.d)R. A Study On Exploring The Normalizing And Popularization Of Sexual Harassment And Rape Culture In Tamil Cinema. International Journal of Research and Analytical, 90.
Ramasubramanian, S., & Sousa, A. (2019). Media and ethnic stereotyping. The International Encyclopedia of Media Literacy, 1–7.
Surendran, S. (2017). Machi Open the Bottle!" Glorification of alcohol and stalking in Tamil Film Songs. 4th International Conference on Literature, History, Humanities and Social Sciences (LHHSS-2017) Aug. 8-9, 2017 Singapore.
In-Text Citation: (Jelvarajah & Balraj, 2022)
To Cite this Article: Jelvarajah, T. D., & Balraj, B. M. (2022). Popularization of Sexist Language in Celebrated Tamil Lyrics. International Journal of Academic Research in Business and Social Sciences. 12(7), 310– 314.
Copyright: © 2022 The Author(s)
Published by Knowledge Words Publications (www.kwpublications.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode
