In today’s rapidly changing and highly competitive retail industry, every forward looking retailer will endeavour ensure his/her products to reach his store’s shelves ahead of the competition. This challenge is influenced by many factors both within and without the organization or the chain for example globalization, deregulation, new entrants and convergence of the industries. It is a fact today that retailing is a significant part of economic activities of both developed and developing countries’, this is because in retail value is added to the final products. The major goal of the retail is to influence possible consumers to purchase a particular products assortment at a particular retail store (Risch, 1991).
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