Throughout history, motherhood is normally equated to femininity but nowadays, they are struggling to survive to face the reality. A single mother refers to the absence of a co-resident husband and which is known as “ibu tunggal” in Malay language. Although the income level of single mothers in the business field is quite low, the participation of single mothers in business is considered active due to their strong personal engagement and motivation toward business. The idea of this research was triggered based on a suggestion and an observation whereby only some of the single mothers were sustained in business for more than 5 years. A qualitative method is used in the research as it determined the process of gathering and collecting the data. Among the reasons that influence single mothers’ choice to be businesswomen were self-decision and which is considered the highest factor to continue the business; living condition improvement; perception from society; support and aid from family, friends, and other agencies; and the inspiring concept of “icon”.
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In-Text Citation: (Kasuma et al., 2022)
To Cite this Article: Kasuma, J., Desa, S. M., Enchas, C. A., Kamaruddin, S. F., & Panarina, E. (2022). Exploring Personal Engagement of Single Mother Involvement in Business: Qualitative Study. International Journal of Academic Research in Business and Social Sciences, 12(8), 1276–1291.
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