Festivals and special events are unique experiential products that able to produce ranges of sensations, imaginations, emotions, and involvement within visitors. Experiential concept is useful for the event organization to measure achievement or effectiveness of the outcome of their events and further understand the nature of visitor experiences within festival settings.
Hence, this study attempts to explore the visitors’ experiences in Bazaar Ramadhan or known as street food fiesta, a one-month festive event that is held only in the month of Ramadhan in celebration of the fasting month for the Muslims. Bazaar Ramadhan is place where Muslims and non-Muslims flock to these places for iftar food. Five experiential dimensions which comprises of entertainment, educational, esthetic, escapist, and festivity experience were used to engage visitors at event. A total of 132 responses were collected from visitors that visits bazaar Ramadhan and from visitors that had experience visiting the bazaar. Correlation and regression analysis were performed to test the relationship between the variables. Based on the results, there were positive associations between the five realms of event experience and visitors’ satisfaction. The findings showed each realm intermingled with each other forming a visitor’s unique, memorable and desirable personal event experience onsite of bazaar. The findings of this study assist event operators in providing the best experiences for visitors’ satisfaction from the aspects of entertainment, educational, esthetic, escapist, and festivity experiences.
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In-Text Citation: (Mahdzar, 2022)
To Cite this Article: Mahdzar, M. (2022). Exploring Relationships between Experience Realms and Satisfaction of Visitors within Festival Event. International Journal of Academic Research in Business and Social Sciences, 12(5), 1237– 1247.
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