The aim of this study was to examine the influence between attitudes, awareness and environment on the purchasing intentions of Beauty Therapy and Spa students on halal cosmetic products at Sungai Petani Community College. In the study, the questionnaire used to collect data from 87 respondents comprising Certificate and Diploma in Beauty Therapy and Spa students. The data collected was analyzed using a Pearson Correlation and multiple regression analysis. The findings have shown that attitudes, awareness, and environment have no significant influence on the purchasing intentions of Beauty Therapy and Spa students on halal cosmetic products. The implication of this study is for Beauty Therapy and Spa students who use cosmetic products, industries or organizations involved in producing halal cosmetic products. Finally, for further studies, researchers can also include other independent variables such as price, product quality, and ease of purchase into the research so that researchers can study more about the purchasing intentions of Beauty Therapy and Spa students on halal cosmetic products through these factors.
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In-Text Citation: (Quah et al., 2022)
To Cite this Article: Quah, W. B., Abdullah, N., & Ahmad, H. (2022). Mirror, Mirror on the Wall, Why Should I Use Halal Cosmetic Products at All? International Journal of Academic Research in Business and Social Sciences, 12(8), 1153– 1164.
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