This study aims to identify the effectiveness of the mentor-mentee program under the Kedah State Development Board (KEDA). In particular, this study is to examine the impact of the program on the economy for rural entrepreneurs and to identify the factors that influence the effectiveness of the program. This research method is qualitative with a case study design through in-depth interviews. The respondents of this study consist of rural residents who have participated in the programs. Overall, the results of the study found that the implementation of the programs has had a very positive impact on the socioeconomics of the rural population. This can be shown by the increase in income, reduction in the cost of living and the improvement in the standard of living achieved by rural residents. The results of the study also show that rural residents have practiced good values such as helping each other, trusting and tolerant of each other. This study has also identified issues and problems that arise during the implementation of the program. Accordingly, the suggestions for improvement presented should be considered in order to increase the effectiveness of the program to an optimal level in planning the implementation of the program in the future. Indirectly, will improve the overall performance of KEDA. This is because KEDA needs a comprehensive model to be used as a guide when planning a new human capital program in the future.
Harvey, D., & Hodgson, J. (1995). New directions for research and practice in psychology in rural areas. Australian Psychologist, 30(3), 196-199.
Noe, R. A., Clarke, A. D., & Klein, H. J. (2014). Learning in the twenty-first-century workplace. Annual review of organizational psychology and organizational behavior, 1(1), 245-275.
Siciliano, G. (2012). Urbanization strategies, rural development and land use changes in China: A multiple-level integrated assessment. Land use policy, 29(1), 165-178.
Pouryazdan, M., Soltani, H., & Lari, M. A. (2015). Explaining the effects of factors affecting efficiency and effectiveness of human resources in Gachsaran Oil Company. Journal of Scientific Research and Development, 2(5), 195-202.
Nearing, K. A., Nuechterlein, B. M., Tan, S., Zerzan, J. T., Libby, A. M., & Austin, G. L. (2020). Training mentor–mentee pairs to build a robust culture for mentorship and a pipeline of clinical and translational researchers: The Colorado Mentoring Training Program. Academic medicine: Journal of the Association of American Medical Colleges, 95(5), 730.
Galvao, A. R., Mascarenhas, C., Marques, C. S., Braga, V., & Ferreira, M. (2020). Mentoring entrepreneurship in a rural territory–A qualitative exploration of an entrepreneurship program for rural areas. Journal of Rural Studies, 78, 314-324.
Keller, T. E., & DuBois, D. L. (2021). Influence of program staff on quality of relationships in a community?based youth mentoring program. Annals of the New York Academy of Sciences, 1483(1), 112-126.
Muduli, A., De Zarate, G. O. A., & McLean, G. N. (2022). How Developmental Relationships Can Be Used by Organizations and Governments as Tools for National HRD Initiatives: India and Spain. In HRD Perspectives on Developmental Relationships (pp. 395-417). Palgrave Macmillan, Cham.
Lillemets, J., Ferto, I., & Viira, A. H. (2022). The socioeconomic impacts of the CAP: Systematic literature review. Land Use Policy, 114, 105968.
In-Text Citation: (Rahim et al., 2022)
To Cite this Article: Rahim, M. A. A., Johari, K. S. K., Misdan, S. N. A., Mumin, R. A., Ghazani, Z., Isa, M. H. M., Zain, Z. M., & Hatta, M. S. M. (2022). The Effectiveness of The Mentor-Mentee Program Under The Kedah State Development Board (KEDA). International Journal of Academic Research in Business and Social Sciences, 12(9), 1908– 1918.
Copyright: © 2022 The Author(s)
Published by Knowledge Words Publications (www.kwpublications.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode
