Online purchase has become a norm in Malaysia after the COVID-19 pandemic. It is one of measures to cope with the rapid spread of the virus. Royal Malaysian Police (RMP) staff are not left behind in following the current trend. The present study is intended to determine the factors that influence them to engage in online purchase although they are very busy in ensuring the public safety. Data were collected using online survey distributed conveniently to the staff. After the lapse of the allocated data collection period, 150 responses were received and analyzed. Out of five factors that have been selected as the independent variables only two are significant to influence online purchase intention among the RMP staff, which are attitude and perceived usefulness. Perceived ease of use, subjective norms, and perceived behavioral control are not significant to influence staff online purchase intention. The findings indicate that only those who have the right attitude towards online purchase and those who find online purchase is beneficial to them will engage in online purchase.
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In-Text Citation: (Anisha et al., 2022)
To Cite this Article: Anisha, S. A., Rahim, A. K. O., & Abd, N. N. (2022). Factors Influencing Online Purchase Intention among Staff from Royal Malaysian Police (RMP) Headquarters. International Journal of Academic Research in Business and Social Sciences, 12(9), 1866– 1878.
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