Currently, bio-design is gaining more attention and extent at the core of the global design. Within this, the common concept of bio-design is refers to the integration of living organisms as a vital element of improving the functions of the product. By taking Pahang National Park as a research setting, the research inquiry whether pattern from nature can proposing as a new foundation in the context of place branding. The aim is to clarify that using specific pattern from nature will be helping in place branding through a bio-design concept. As a qualitative study, the pattern uncovered from the local fish, plants, and flora in Taman Negara Pahang was go through a three steps of bio-design analysis framework. The set of prospective patterns further was transferred into fabric and being used for a place branding promotion
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In-Text Citation: (Kamaruddin et al., 2022)
To Cite this Article: Kamaruddin, N., Aziz, N. N. A. N., Isa, N. S. M., Razak, F. A., & Aminuddin, M. S. H. (2022). Exploration of Nature Patterns for A Brand Identity Across A Bio-Design Taxonomic System. International Journal of Academic Research in Business and Social Sciences, 12(9), 1353– 1360.
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