Logo is one of the important visual corporate identities in any organization today. Travel and tourism sector is among the most affected sector caused by the COVID-19 crisis recently. Creation of a new logo is one of the proactive initiatives that can be taken to improve the reputation of a government agency and promote the tourism industry. Nevertheless, the process of designing a new logo is not a simple task to do. It is vital to carefully prepare and conduct systematic research to ensure that the logo can serve as an effective medium of positive communication, promotion, and attractiveness to tourists. In this study article, we explain how the design thinking method is employed in the process of developing a logo for the Perak Tengah District Council. The Design Thinking Method employs and discusses the following five stages: Empathize, Define, Ideate, Prototype, and Test. This research process significantly can be used as one of the reference sources for future tourism logo development projects.
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In-Text Citation: (Aziz et al., 2022)
To Cite this Article: Aziz, M. N. A., Shuib, A. S. M., Rahaman, A. A., Abdullah, A. F., & Fuad, I. N. F. M. (2022). Design Thinking Method: A Case Study of Tourism Logo Development for Perak Tengah District Council. International Journal of Academic Research in Business and Social Sciences, 12(9), 212– 221.
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