This study explores the preservation of traditional Miao batik, focusing on safeguarding its authenticity in the face of imitation products and incorrect motif reproduction in its country of origin. Using an online questionnaire, data were collected from 178 respondents across Yunnan and Guizhou provinces, regions that are central to Miao batik culture. The questionnaire assessed participants' perceptions of cultural authenticity, knowledge transmission, the prevalence of imitation products, and the effectiveness of legal and policy support in preserving Miao batik. This study recommends several strategies to improve knowledge transmission and prevent imitation products, including formalizing educational programs in schools, developing certification labels for authentic Miao batik, and enhancing legal protections through intellectual property rights and geographical indication (GI) status. The role of local distributors and cultural intermediaries was also highlighted as crucial in promoting authentic Miao batik in both domestic and international markets. This paper also contributes to understanding the current challenges faced in preserving Miao batik and offers practical solutions to ensure its cultural and economic sustainability. Future research could explore the impact of digital platforms on knowledge transmission and consumer behavior toward authentic Miao batik products.
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