Students learn the art of giving a great persuasive speech to help them not only give presentations in future education levels but also in the workplace. It is considered crucial to comprehend and acknowledge the necessity of persuasion. In order to provide a more successful learning process for students who will be practising policy persuasive speaking in the future, this study explores instructors' roles in recognising the phases the students are weak in and applying pedagogical approaches. The Monroe's Motivated Sequence framework was used in this study to help undergraduate students develop persuasive writing and oral communication skills involving 64 students from various faculties in University Technology MARA, the Melaka branch. The results showed that steps 4 and 5 elements of persuasion were severely weak. Four teaching and learning strategies have been identified to overcome these weaknesses. However, these strategies must be put to the test on students during the forthcoming semester in order to determine their efficacy. This is consistent with the inclusion of employability skills in the previous study.
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In-Text Citation: (Jing et al., 2022)
To Cite this Article: Jing, H. F., Ibrahim, R., & Mohsin, N. (2022). Rehabilitating Persuasive Speaking Through Student Assessment: Communication in the Real World. International Journal of Academic Research in Business and Social Sciences, 12(10), 3005– 3021.
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