Nowadays people in Malaysia are using an e-wallet to make a payment whether through online or offline shopping and it is becoming progressively popular. As many providers offer their e-wallet services, Malaysian are now preferring cashless transactions even when doing daily shopping in the malls or retail outlets. For that reason, this research aims to analyze the factors that influence customers’ behavioural intention in using electronic wallets as mechanism to pay at retail outlets. Behavioural intention as a dependent variable and Social Influence, Perceived Ease of Use, Perceived Usefulness, Perceived Trust, and Perceived Risk as independent variables. Then, 189 respondents in the rural area were being selected as sample size for this study and they were returned the survey forms completely. The results display a significant positive correlation between independent variables with behavioural intention except for perceived usefulness.
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In-Text Citation: (Omar et al., 2022)
To Cite this Article: Omar, S. N., Rodzi, S. N. A. M., & Omar, S. R. (2022). Analyzing Factors that Influence Customers’ Behavioural Intention On Using E-Wallet Services at Retail Outlet. International Journal of Academic Research in Business and Social Sciences, 12(10), 2878– 2890.
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