Following the implementation of the Movement Control Order (MCO), single mothers are among the most severely affected. This group is not only losing their source of income due to the MCO, but most of them do not have sufficient savings to support their families. This study aims to investigate the perceptions of B40 Single Mother Entrepreneurs in Malacca towards the usage of Facebook as a platform to generate income during the COVID-19 Pandemic. The objective of this study is to explore how Facebook helped B40 Single Mother Entrepreneurs in Malacca survive during the COVID-19 Pandemic. The research adopted a qualitative in-depth interview for the data collection process. For data analysis, the researcher analysed the findings using a thematic analysis suggested by Braun and Clarke (2006). The results show that B40 Single Mother Entrepreneurs in Malacca had a very positive perception towards Facebook as a platform to generate income during the COVID-19 Pandemic due to several factors. Besides, the results also indicates that Facebook help B40 Single Mother Entrepreneurs in Malacca survive during the COVID-19 Pandemic in several ways, such as improving the (1) visibility of the products, (2) promoting the products, (3) cost cutting, and (4) customer engagement. The results also reveal that there are five reasons why Facebook is considered as the best social media platform in aiding small businesses generate income during the COVID-19 Pandemic.
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In-Text Citation: (Nasir et al., 2022)
To Cite this Article: Nasir, N. N. A. M., Maidin, A., & Sakrani, S. N. R. (2022). How has Facebook Help B40 Single Mother Entrepreneurs in Malacca Survive during the COVID-19 Pandemic? International Journal of Academic Research in Business and Social Sciences, 12(10), 2720– 2729.
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