For a healthy and thriving tourism business, it is crucial to investigate the aboriginal perspective on tourism and their relationship with visitors. It is essential to evaluate how receptive they are to the issue of welcoming tourism development that affects their cultural values and new visitor viewpoints. This study examined Orang Asli Bateq's personality traits concerning their support for Taman Negara Pahang's tourism growth (TNP). Unfortunately, the government's decision to clear land for infrastructure development endangered the orang Asli's ancestral home in the forest. The study utilized an onsite survey and structured questionnaire in fragmented villages inside the jungle that yielded 125 survey replies. The sympathetic understanding and welcoming nature most significantly affected Orang Asli Bateq's attitudes toward the development of the tourism industry. Males and females with various emotional solidarity traits experienced different effects. Findings revealed that Orang Asli Bateq, who possessed an exceptionally welcoming nature, would consider tourists advantageous. The aboriginal community's involvement in tourism-related activities improved their financial situation. In addition, those with a pleasant disposition are more likely to be helpful to tourists in their area. It was discovered that the Orang Asli Bateq prioritized guests' safety in their community. Most had a strong emotional connection and loved interacting with visitors. They might dispel the myth that people avoided interaction with Aborigines by maintaining a cheerful outlook and affection for others. They were inspired by the potential success and wealth their community may experience from the tourism industry. Orang Asli Bateq's attitudes toward the growth of the tourism industry significantly differed from their high agreeableness and extraversion personalities. Further ethnographic research is required to identify the ethnic living conditions and the extent to which they value tourism development that supports their families.
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In-Text Citation: (Yushairi et al., 2022)
To Cite this Article: Yushairi, M. H., Hasim, A. K. M., Nazari, Z. A., Darson, M. D., & Adanan, A. (2022). Do Bateq Aborigines Support Tourism Development at Taman Negara Pahang? International Journal of Academic Research in Business and Social Sciences, 12(10), 2669– 2685.
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