The use of information and communication technology (ICT) has great potential to provide services in accessing data in the business and agricultural sectors. A study found that the main barriers to accessing ICT were geographical landscape, language barriers, lack of knowledge and skills and support infrastructures. Due to the ICT being a pillar of improvement in the agriculture market, this study investigated the factor influencing consumers adopting ICT in the agriculture Market in Miri Sarawak. This study analyses the types of tools of information and communication technology (ICT) that were preferable to determine the factor that influences consumer access to ICT in the agriculture market and to identify the effectiveness of ICT systems in the agriculture market. This study used descriptive analysis, Pearson correlation and multiple linear regression for the ICT's measured influence factor. Most respondents prefer smartphones to use a smartphone to access the agriculture market. The results also reveal a strong relationship between perceived ease to use, perceived usefulness and facilitating conditions with the use of ICT. However, only perceived ease to use influences the adoption of ICT in Miri's agriculture market. For the recommendation, the government should strengthen the agriculture information platform technology and encourage more entrepreneurs and the private sector to use ICT to present more promotions to consumers.
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In-Text Citation: (Ismail et al., 2022)
To Cite this Article: Ismail, N. A., Sia, G. M., Jamsari, N. N. M., & Bakar, M. A. (2022). Factors Influences Consumers Adopting ICT in Agriculture Market: A Case Study at Miri Sarawak. International Journal of Academic Research in Business and Social Sciences, 12(10), 1836– 1845.
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