This paper explores the deep cultural significance of Sichuan Opera facial makeups and their evolving role in modern tourist souvenir design. The study investigates how these facial makeups, which are emblematic of a rich cultural heritage, have transitioned from being purely theatrical elements to essential components of cultural heritage preservation and commercialization. By examining the intersection of cultural symbolism and economic value, this research articulates the necessity of understanding these makeups not only as artistic expressions but also as vital cultural products in the tourism industry. The findings highlight that while the commercialization of these souvenirs offers substantial economic benefits to local communities, it poses challenges in maintaining cultural authenticity. Moreover, strategies for achieving a balance between preserving cultural meanings and meeting market demands are discussed, emphasizing the importance of thoughtful design and promotion strategies in future cultural and economic developments.
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