The objectives of this paper is to use SERVQUAL dimensions to investigate client satisfaction in Johor Bahru’s child care centres. This study was conducted with the participation of parents in Johor Bahru. A total of 400 individuals responded to the questionnaire, all of whom are residents with children of Johor Bahru. The information was gathered through an online survey, and it was analysed using SPSS, where hypotheses were tested using multiple regression analysis. Our findings revealed that each of the independent variables has a significant impact on consumer satisfaction. In order for Child Care Centers to improve their customer satisfaction in the education industry, this research provides some ideas for the industry to move forward amid the challenges faced due to Covid-19.
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In-Text Citation: (Shuang et al., 2022)
To Cite this Article: Shuang, L. L., Hoo, W. C., Teck, T. S., & Subramaniam, K. (2022). Predicting Parents’ Satisfaction with Child Care Centers in Johor Bahru, Malaysia during the Pandemic. International Journal of Academic Research in Business and Social Sciences, 12(10), 749– 757.
Copyright: © 2022 The Author(s)
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