This study explored on the trending analysis on the egg production industry in San Jose, Batangas. Specifically, this study described the performance of the egg production for the past four years (2009-2012) in terms of chicken layer population, production and annual gross sales; determined the commercial potentiality of the business based on the four-year period and identified the challenges confronting the industry. Using ex-post facto method, the study included municipal agriculturist, resident-owners and backyard poultry farms and members of Batangas Egg Producers Cooperative. According to results, the business is profitable and will continue to prosper in the next five years. Its commercial potentiality is sustainable and viable. However, challenges encountered by the business are high feed costs, disease outbreaks, trade liberalization, technological advances in poultry raising and changing consumers’ interests.
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