In this era of innovation, the importance of new technology is essential in a rapidly changing society. The acceptance of new technology has been under debate since the 1970s. Over the decades, many theories and models have proposed addressing consumer adoption issues. As we move towards a society based on technology, different approaches have been applied to understand the conditions that affect technology usage. This paper uses a literature review to present all technology acceptance studies from 2014 to 2021, 8 years. The results show that technology acceptance studies were primarily carried out in many other countries around the world. This study identified similar variables such as Perceived usefulness, behavioral intention, behavior usage, adoption, attitudes, subjective norms, and social influence. Several theories, including Innovation Diffusion Theory (IDT), Theory of Reasoned Action (TRA), Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), Decomposed Theory of Planned Behavior (DTPB), and UTAUT model, were used in technology acceptance studies. Based on different countries' acceptance of technology, implications for theoretical and managerial aspects are prominent in user engagement in using the platform.
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In-Text Citation: (Martin, 2022)
To Cite this Article: Martin, T. (2022). A Literature Review on The Technology Acceptance Model. International Journal of Academic Research in Business and Social Sciences, 12(11), 2688– 2713.
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