Effective communication strategies are crucial in emerging online communication to ensure the information is delivered successfully on social media. To be a successful Instafamous, self-presentation and social engagement have become essential values that should be considered. Hence, this study aims to analyse the communication strategies to influence people on Instagram employed by Instafamous in Malaysia. This qualitative study focuses on the seven strategies of Framing Theory: Spin, Contrast, Tradition, Metaphor, Stories, Artifact, and Catchphrase. The contents analysis of the data revealed the communication strategies employed by the Instafamous. The findings show that the framing strategies help the Instafamous construct their posting and effectively deliver the information. The highest utilised strategy by the Instafamous is Spin, which is used to present a concept in such ways as to convey a value judgment, either positive or negative that might not be immediately apparent. The findings of this study contribute significantly to the enrichment of the communication literature. It also has positive implications for helping the Instafamous strengthen and improve their self-presentation and engagement on social media.
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In-Text Citation: (Harif & Yusoff, 2022)
To Cite this Article: Harif, M. A., & Yusoff, S. Z. (2022). Communication Strategies in Influencing the Public on Instagram Employed by Instafamous in Malaysia. International Journal of Academic Research in Business and Social Sciences, 12(11), 2183– 2195.
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