Nowadays, social media is an essential part of life, providing vast information resources, but addiction and excessive time can lead to distractions and decreased motivation. Therefore, this study aims to investigate whether a time spends, exposure, and usage of social media contribute significantly on academic performance by using Cumulative Grade Point Average (CGPA). A survey was carried out among students of UiTM Kota Bharu. A questionnaire was distributed to 288 of respondents through Google Form and sent via WhatsApp. An Independent T-Test was conducted to test the mean difference between male and female on CGPA. The result shows there was a mean difference on CGPA between male and female students. Then, based on the Multiple Linear Regression Analysis, the result showed that the time spends, exposure, and usage of social media were significantly associated with CGPA. Hopefully, this research will benefit students, lectures, and management as it will give an insight on the impacts of social media on academic performance so that they can make necessary changes to study outcomes.
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