This study explored the impact of Innovation on Products Quality at Small and medium-sized enterprises (SMEs). A stratified random sample of one hundred managers from the senior and middle management levels was obtained using a questionnaire. Testing the hypotheses with SPSS. The study results shows that there is a significant impact of Innovation (Product Innovation and Process Innovation) on Products Quality (Product Features & Serviceability, Product Durability, Product Reliability, Product Performance, and Product Perceived Quality). One of the most important recommendations made to Jordanian small and medium-sized firms (SMEs) by the current study is that they recognize the value of innovation in enhancing the quality of their products.
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