Challenges arise in administering courses via online platforms in every aspect of the educational field. Open Distance Learning (ODL) has been enforced in almost all educational institutions to ensure ongoing teaching and learning. This study explored persuasive strategies of Professional Communication students in presenting their projects via an online platform. The participants’ prerecorded presentations were transcribed and analysed thematically based on Rhetorical Appeals proposed by Aristotle to unveil the prominent persuasive strategies applied in achieving the course outcomes. The results of this study revealed Logos or argument-focused strategy as the prominent persuasive skill used by the students in attracting their project prospects. In addition to the data analysis, ethos, or speaker-focused strategy, was applied moderately, while pathos, or the audience-focused strategy, was the least used to persuade the audience. Indeed, the results of this study provide extensive knowledge of the subject and the research context, specifically in the field of Professional Communication course.
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In-Text Citation: (Zaini et al., 2022)
To Cite this Article: Zaini, N., Aziz, A. A. A., Mohamad, N. A., Razali, N. A., Juned, A. M., & Azhar, S. B. H. J. (2022). Rhetorical Appeals in Professional Communication Presentation: An ODL Setting. International Journal of Academic Research in Business and Social Sciences, 12(11), 1463– 1470.
Copyright: © 2022 The Author(s)
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