A survey was conducted in 4 and 5- stars hotels in Malaysia to assess the customer's perceived trust and satisfaction towards their revisit intention via the UTAUT Model. The results confirmed prior studies indicating that with different dimensions, namely performance expectancy, effort expectancy, social influence and facilitating condition, it can be concluded that customer experiences on the technology adoption in the hotel may affect customer revisit intention. Meanwhile, the mediate relationship between perceived trust, customer satisfaction, and revisit intention also positively influences the revisit intention. These findings provide theoretical and practical implications for future studies and offer concrete direction for other business entities to consider empowering customers with the technologies to focus on their needs.
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In-Text Citation: (Shahril et al., 2022)
To Cite this Article: Shahril, Z. @ R., Sarimin, S., & Amir, A. F. (2022). UTAUT Model on Perceived Trust and Customer Satisfaction towards Revisit Intention to 4- and 5-Stars Hotel in Malaysia. International Journal of Academic Research in Business and Social Sciences, 12(11), 1253– 1264.
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