This research explores the importance of Meeting, Incentive, Convention, and Exhibition (MICE) industry on the economy and how it has survived the past ten years by looking at its opportunities and challenges. The systematic review looked at scientific research published in reputable, indexed journals between 2011 and 2021 to find out what business opportunities and challenges the MICE industry faces. The data for the systematic literature review was collected from ScienceDirect, Scopus, and Emerald databases. The PRISMA systematic review involve four basic steps: formulating research questions, identifying keywords, selecting articles based on inclusion and exclusion criteria, and synthesizing results. Out of 1150 papers gathered, only 17 papers specifically address the opportunity and challenges of MICE realm. The content analysis showed some real-world evidence of significant challenges and opportunities in the MICE industry. The findings pave the way for future research in MICE events to focus on empirical studies of industry competitive advantages, impending challenges and sustainability.
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In-Text Citation: (Wee et al., 2022)
To Cite this Article: Wee, H., Kamarulzaman, N. D., & Anas, M. S. (2022). MICE Industry Survival: A Systematic Literature Review. International Journal of Academic Research in Business and Social Sciences, 12(11), 796– 819.
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