The purpose of this research is to investigate the perception scale of the Mah Meri community towards three aspects namely economic, socio-cultural and environmental issues due to tourism development. 230 questionnaires were distributed among the community in Carey Island, Sungai Bumbun, but only 202 responses were usable in this study. After considering the study objectives, the study adopted non-probability sampling because the chance of each member of the Mah Meri community to be selected as a respondent of this study is not confirmed. The purposive sampling method is also used in this study because the researcher only managed to collect data from the Mah Meri community, who agreed and were willing to participate in the survey. The quantitative approach is used in this study to gather and analyse data. The results indicate a significant positive effect on economic gain, tourism's perceived economic and environmental impacts and positive community involvement in various tourism activities. The study also indicates that the perception of environmental impacts, followed by perceived economic impacts, strongly affected support for indigenous tourism development. The newly developed scale will be a novel contribution to the body of knowledge. Various stakeholders in the tourism industry will also benefit by understanding the rural area better, especially indigenous tourism and its community.
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In-Text Citation: (Hamid et al., 2022)
To Cite this Article: Hamid, Z. A., Anuar, N. A. M., & Ahmad, K. N. (2022). Developing Mah Meri’s Perception Scale on Indigenous Tourism in Carey Island, Malaysia. International Journal of Academic Research in Business and Social Sciences, 12(11), 720– 732.
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