Malaysia is one of the emerging and developing countries which is still undergoing rapid economic development. The construction industry is the most active sector affecting the country's economic growth. Industrialized Building System (IBS) is getting popular in construction industries nowadays as it has many advantages. However, this system may contribute to the air pollution catastrophe in Malaysia because of the extensive use of cranes and trucks, which use internal combustion that produces enormous pollutants to the atmosphere. This paper aims to study the innovative outdoor air filter's marketability potential to improve the construction site's air quality. A simulation method using SketchUp Software is used to visualise the innovative outdoor air filter as well as the application of the outdoor air filter machine. Online questionnaires are also distributed to contractors around the Klang Valley to evaluate the marketability of the innovative product. The descriptive analysis using percentages and means is used to analyse the questionnaire survey result. The results found that the respondents agreed that the innovative outdoor air filter could potentially be a commercialised construction industry, specifically at the construction site. This innovative outdoor air filter machine has the potential to provide cleaner air and a healthier environment at the construction site. This innovative product may help the construction industry to reduce the air pollution issues at the construction site.
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In-Text Citation: (Ismail et al., 2022)
To Cite this Article: Ismail, A., Anuarsadat, N. A. F., Husin, A., Ahmad, N., & Jamil, S. J. T. (2022). Marketability Potential of Innovative Outdoor Air Filter to Improve Air Quality at the Construction Site. International Journal of Academic Research in Business and Social Sciences, 12(11), 274– 389.
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