Challenges and Opportunities in the Adoption of AI in Talent Acquisition and Retention

The adoption of artificial intelligence (AI) in talent acquisition and retention has been transformative, offering significant benefits to organizations looking to attract and retain top talent. Although there are substantial benefits of AI for talent acquisition and retention, still the adoption of AI is low in many organizations. Practically, AI can help attract and uncover qualified applicants who will join and remain in the organization and increase the level of fit between applicants and job or organizations. Talent acquisition and retention is a crucial function of the HR managers and organizations are struggling to get the right talent. Several challenges identified in talent acquisition and retention, which are: technological advancement, balancing automation and human touch, technical expertise and customization, and security and privacy concerns. This paper explores how HR professionals are navigating the challenges and opportunities in identifying, attracting, and retaining top talent to ensure labour needs meet the industry requirement. It is hoped that the proposed conceptual framework may contribute to the body of knowledge as additional references for employers, particularly HR managers.