Integrating elements of green sustainable development (GSD) awareness into e-sports applications presents a unique opportunity to educate and engage youth in environmental sustainability. This study explores the integration of sustainability into the e-sports industry, a critical endeavor given the sector's global reach and environmental impact. Employing a qualitative methodology, the research synthesizes data from academic literature, industry reports, and digital media to identify patterns and best practices for embedding sustainability within e-sports. Utilizing content analysis of leading e-sports applications, the study examines the feasibility and impact of embedding GSD themes within game narratives and mechanics. Major findings reveal a growing awareness and implementation of eco-friendly practices among e-sports organizations, such as waste reduction and virtual event promotion, alongside innovative game narratives that highlight environmental themes. Additionally, partnerships between e-sports entities and environmental NGOs have amplified sustainability messaging. The study suggests further research into optimizing educational content within games, expanding green practices at events, and leveraging digital influencers to enhance environmental advocacy. By advancing these areas, the e-sports industry can play a pivotal role in promoting global sustainability and fostering environmental consciousness among its diverse audience to promote green sustainable development through digital platforms.
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(Kamaruddin et al., 2024)
Kamaruddin, N. H. N. N., Abdullah, M. Y., Mohamad, M. T., Bhari, A., Yaakob, M. A. Z., Khalid, M. M., Hussin, M. F. A. @, Wahim, I., & Japri, N. bin. (2024). Innovative Integration of Green Sustainable Development in E-sports. International Journal of Academic Research in Business and Social Sciences, 14(8), 2431–2443.
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